Eco-fashion is not just a cool concept but is proving a useful economic tool for Japan's textile manufacturers.Environmentally-friendly new products from recycled cotton to organically-dyed cashmere and a revolutionary treatment to make wool shrink-resistant without using chemicals were among the innovations showcased at a trade fair in Paris to woo the fashion capital's top designers."These are the survivors. The low quality textile manufacturers have all disappeared because they could not compete with China on price," explained Seiko Fujii-Lesage at the J-Tex salon.They have identified the emerging eco-friendly market as one way of staying ahead of the game, she said.
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