Twenty20 cricket's brand value rose to new heights on Thursday after pan-Asian ESPN-STAR network agreed to pay 900 million dollars for the proposed T20 Champions League.The network was awarded the global commercial rights of the inter-club tournament for the next 10 years with the inaugural event set to be played from December 3-10 at venues yet to be decided.The deal makes the tournament the highest valued cricket event on a per-game basis, according to a statement from the organisers that comprise the Australian, Indian and South African cricket boards.ESPN-STAR, owned jointly by Rupert Murdoch's News Corp and Walt Disney, were awarded the rights after bids were opened in Dubai late Wednesday on the sidelines of the International Cricket Council's annual awards night.
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